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About

buddi was founded in 2005 by Sara Murray. Sara has a background in technology start-ups and sits on the Technology Strategy Board Governing Board. She won the Entrepreneur of the Year Award 2009 and received an OBE for services to Entrepreneurship and Innovation in the Queen's Birthday Honours 2012.


buddi is a unique 24/7 personal alarm and support service, which automatically locates or summons help to vulnerable people if they have fallen or are lost, allowing them to maintain their independence and providing peace of mind for family and carers.

buddi is small, light and simple to use. It has a panic button for the wearer and features a fall alert as standard.

Location information is provided visually using Google maps, with a grid reference, post code and street name. buddi uses proprietary assisted-GPS technology to establish its location and give it unrivalled accuracy.

buddi is working with over 100 UK local authorities, introducing greater efficiency into their care programmes and helping to reduce the cost of care.

All buddi's technology is proprietary, and as a result of our innovation, buddi is the current winner of the CBI/Real Business Growing Business Award for Technology and Innovation.

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