buddi founder Sara Murray’s work began with an incident in a supermarket when her young daughter went missing.
As she frantically searched for her, the security men hunting for the child told her to stand at the car park exit and look into the cars as they left.
Sara describes this as the scariest moment of her life. All she could think of was of her child's safety.
The following year she and her daughter were on a skiing holiday and she was asked by the ski instructor to write her name and telephone number on a piece of paper and place it in her daughter’s pocket in case of an emergency – she couldn’t believe that in today’s world there wasn’t a more sophisticated personal safety device for ensuring her child’s safety.
Her knowledge of GPS technology, experience in building start-up electronic and internet businesses, combined with her personal experience, launched her on a mission to find the solution. The outcome was buddi - a GPS locator for personal safety.
